Why separate the Web from other channels of communication you ask? It's the convergent medium where all the media meet and, well, it has its own characteristics. Apart from making everyone with access a communication practitioner with the potential to reach every other person online, there are divergences you have to master before making any attempt to converge.
For example, just what should your Web site be able to do today? Should it be your calling card, brochure, media outlet, data collection center, storefront ....? Oh yes, and now with everyone mobile, what app should you have - Apple, Android, Blackberry?
Let's help you navigate these murky shores so you can reposition your site or make the correct entry into the virtual world. Among other things we will help you:
- Choose the right platform for your Web presence
- Get reliable and cost effective Web hosting
- Develop a social media policy.
And if you don't want to invest in a Web team that straddles your marketing communication and IT departments, we will manage your Web presence. Yes, we'll be the app for that.
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